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Selling before Christmas: myths & misconceptions

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13 November 2013

Selling before Christmas: myths & misconceptions

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It’s no secret that Christmas is a slow period in real estate. With parties, school holidays, present shopping and other end-of-year mayhem to contend with, the last thing on most people’s minds is buying and selling property. It’s tempting to fool yourself into thinking the year is all but over. There might be less of them, but buyers and sellers are still out there. With some clever strategy and an effective marketing ...
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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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Print vs online (and how they can work together)

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23 October 2013

Print vs online (and how they can work together)

Article excerpt

It’s nearly 2014 and print is officially dead – isn’t it? Hardly. Print still has a significant role to play when it comes to marketing real estate, and the most successful property campaigns are those that combine print and internet strategies.  Numbers that speak for themselves: Attendance at Open For Inspections triples when a marketing campaign combines print and online.  Property campaigns that use a ...
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