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Interactive guys don’t get it

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13 November 2012

Interactive guys don’t get it

Article excerpt

I’m at the REIV Digital conference today and it’s been interesting to hear the interactive guys spruking their products.  Andrew Beecher, the head of marketing and products at Realestateview.com.au, just made the argument that vendor money should only be spent online and that print should be reserved for office marketing.  I find this attitude pretty simplistic and displays a real ignorance of how real estate brands ...
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War and Peace

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02 July 2012

War and Peace

Article excerpt

    Twelve of Victoria’s main real estate firms have joined with Fairfax through the successful MMP entity to establish a competitor to realestate.com.au.  The competitor was originally designed to force REA to reduce prices and prevent the regular 30-40% annual price increases.  The scope of their ambitions has increased to include the creation of an income producing asset as well as a saleable asset, forcing REA ...
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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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