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Trends for 2012

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03 January 2012

Trends for 2012

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    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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Brochures … the easiest sell on the schedule

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14 December 2011

Brochures … the easiest sell on the schedule

Article excerpt

These past 6 months have witnessed a significant slow down in the Melbourne property market, both in terms of stock being offered and prices being achieved.  As a marketer, I’m always interested in how the industry responds to these challenges.  Will certain clients seize the day and increase their marketing in the face of the negatively?  Will others look to cut marketing costs at the exactly the wrong time?  The ...
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A tale of two businesses

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30 November 2011

A tale of two businesses

Article excerpt

I’ve been working with two different real estate businesses over the past few months that offer a great case study on maintaining success in real estate.  In 2005, both had market share in excess of 35% in their core markets (they operate in two distinct areas and don’t compete with one another).  By 2011, one had 45% market share (Business A) and one had 15% market share (Business B).  In both cases key staff...
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