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Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely.

Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn about how the market in their area is performing. And they can set themselves up to be the first agent someone calls when they make the decision to sell.

If you want to become the undisputed local expert in your area, here are five ways to do it.  

Real estate agents who can position themselves as ‘local experts’ are in an unbeatable position.

Prove that you know the area

Providing content that demonstrates a real understanding of both overarching market trends and local sales is crucial. How you choose to do it will vary depending on the area you operate in, but tools like quarterly market reports, monthly newsletters, blog posts and emails can all be effective if used correctly. The key is to provide engaging, useful information that people look forward to receiving.

Be consistent

Haphazardly sending out market updates isn’t enough. The most effective marketing is done on a steady, regular basis. Not only does this maintain and build brand awareness, it helps to create the perception of you as a reliable and knowledgeable professional. Agents who market themselves inconsistently look disorganised, and their messages aren’t memorable.

Give people what they want

Pay attention to the information people are asking for and then deliver. That could be anything from local sale prices, interior design trends, strategies for increasing a property’s value, or advice on investing. Always makes sure the information you’re sending out into the marketplace is relevant – it will be ignored if it’s not.

Show your community spirit

Do more than just tell people that you’re a part of the local community – get out there and join in. Supporting local sports teams or community groups is a great way to get involved and become a part of the fabric of an area. It’s also an excellent way to meet other locals and really learn what makes an area and its inhabitants tick.

Maintain your database

A clean, up-to-date database of all your contacts is crucial. Knowing the buyers who actually live in your farm area makes it easier to effectively target your communications and build your reputation as a local property expert.

What steps have you taken to position yourself as a local expert?