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Letterbox Drops… we all know the benefits but why do they work?

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28 April 2017

Letterbox Drops… we all know the benefits but why do they work?

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In the age of social media, we spend more time communicating through our phones and we’ve kind of lost touch of how fruitful the letterbox can be! Yes, marketing material which forces people to stop what they are doing for a moment and concentrate on your brand, (even if it’s a split second) can be an incredibly effective tool. Through quality design and print plus a well thought out distribution and farming plan, the letterbox drop can make the difference in getting that listing.

Think about this. It’s one thing for people to take notice, it’s another thing altogether to remain noticed! The design and the print of the mail card  is what helps ignite that spark but it’s the frequency which cements the spark. A letterbox distribution plan is crucial to ensuring that you are getting the most out of your investment. A letterbox drop is the ideal way to directly reach out to your farm area – something you simply can’t do with the same impact by email. Letterbox drops build awareness among local residents and are a direct driver of local listings, making them an extremely cost effective marketing tool for 1,000 or 1,000,000 homes.

Letterbox Drop

By nature people like what’s familiar, and when it comes to selling a house that familiar face on the back of a mail card can make the difference. Letterbox drops are a way of communicating to potential clients so the message has to always be strong. Much like a TV ad there’s that split second decision which a potential client makes to either take notice or to simply switch off. A drop card doesn’t give you a huge amount of space, so get to the point and get there fast. Simplicity is key: strong visuals, a punchy tagline, a few snappy lines of explanation and your contact details. This is not the moment for obscure humour or brainteasers.

Constantly reminding the market place of your brand through letterbox distribution is critical not only for keeping momentum in the marketplace but more importantly creating momentum in those quiet listing times. Yes, many people want to sell their properties in spring but the decision to sell one’s property normally comes a lot sooner. That’s when letterbox distribution works. The mail card can be that tool which helps begin that dialogue. It might be calling a number, visiting a website, dropping past the office, or signing up for a special offer. A drop card that isn’t a catalyst for action of some kind is a missed opportunity.

No one wants their letterbox to be filled with soggy, boring, thin pieces of paper because that’s simply annoying. But a good quality piece of print creates the image that you are not only willing but adamant to constantly present your brand in the best light. It gives off the impression that you not only value your brand but also respect your brand. It’s that old saying “it’s the little things that count” and the humble mail card is no different and when used effectively can be an incredibly powerful tool. We have state of the art print technology and combined with effective software this enables NEO to ensure that the every print job that comes of our plants is of industry leading standard, we owe that to our clients!

Neo were trail blazers who introduced the concept of distributed Just Listed and Just Sold mail cards over a decade ago. We know what works because we’ve seen it all! Quality design, Quality paper and Quality print is the only way to engage a potential vendor or buyer’s attention. NEO has proven and will continue to push to find the “next best thing” for our customers to ensure that we not only remain ahead of the pack, but to also ensure that our customers feel that NEO is not simply a supplier but their marketing collaborators.

Here’s a great resource to read if you want to find out further about direct marketing: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/direct-marketing/using/benefits

Clinton Daley
Key Accounts Analyst

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