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Five foolproof strategies to become the go-to local expert

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15 November 2016

Five foolproof strategies to become the go-to local expert

Five foolproof strategies to become the go-to local expert

Article excerpt

Plenty of real estate agents sell themselves as ‘local experts’. It’s the kind of thing that’s easy to say – but actually becoming a source of trusted property advice is another thing entirely. Agents who can position themselves this way are in a pretty unbeatable position. They can offer buyers and sellers more than just an occasional, transactional service – they become an advisor that people can go to whenever they want to learn...
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A guide to post-sale marketing

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16 June 2015

A guide to post-sale marketing

A guide to post-sale marketing

Article excerpt

No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind.  After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
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The dangerous world of online reviews

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11 May 2015

The dangerous world of online reviews

The dangerous world of online reviews

Article excerpt

It’s no secret that real estate agents are among least trusted professionals around. And while many agents would rightly point out that this perception is largely the fault of an unscrupulous minority, it doesn’t change the fact that many vendors view real estate agents with skepticism. The internet makes complaining about poor service easier than ever for frustrated customers. Sites like Rate My Agent and even your Google business page ...
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