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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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Social media & real estate: the do’s and don’ts

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26 November 2013

Social media & real estate: the do’s and don’ts

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Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; it’s a minefield out there. The novice social media user can get themselves into all kinds of trouble, but there’s no getting away from it; social media is here to stay. So if you haven’t already, it’s time to master the mysterious arts of retweeting, status updating, hash tagging and liking, and put a social strategy in place for your real estate business. ...
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