If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back). ...
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Tags: advertising, agents, blogging, branding, building market share, marketing, reputation management
It seems like I can’t walk into a real estate agency without someone discussing social networking and web 2.0 for real estate. I’ve taken to referring to social networking as a marketing weapon of mass destruction, let me explain why. The average real estate business outsources their property copywriting, their branding and their general marketing, yet due to the ease of access for Twitter, Facebook and blogs, many ...
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Tags: blogging, online, reputation management, social media
