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How community involvement boosts your brand

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23 November 2016

How community involvement boosts your brand

How community involvement boosts your brand

Article excerpt

Community involvement is a fantastic way for any real estate business to establish itself as part of the fabric of the local area. If you’re not sure where to start, here’s some advice. When it comes to ‘community involvement’, there are two broad categories; donating money and hands-on volunteering. The first option, which might come in the form of donating the profits from a sale or sponsoring a local sports team, is fantastic. However,...
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How to rebrand an entire company in 13 simple(ish) steps

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14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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