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AREC 2017 – What did the NEO team learn?

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28 June 2017

AREC 2017 – What did the NEO team learn?

AREC 2017 – What did the NEO team learn?

Article excerpt

In a nutshell…we learnt that although the real estate sector is filled with many different personalities and theories about what creates success, there are a few common threads which those who have had success all agree on. The power of having a plan was a constant theme that many speakers emphasized at AREC. We know it’s simple, for most us this has been drilled into us all our life, but the importance of time...
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How community involvement boosts your brand

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23 November 2016

How community involvement boosts your brand

How community involvement boosts your brand

Article excerpt

Community involvement is a fantastic way for any real estate business to establish itself as part of the fabric of the local area. If you’re not sure where to start, here’s some advice. When it comes to ‘community involvement’, there are two broad categories; donating money and hands-on volunteering. The first option, which might come in the form of donating the profits from a sale or sponsoring a local sports team, is fantastic. However,...
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How to rebrand an entire company in 13 simple(ish) steps

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14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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