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What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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Have you done your 2016 marketing plan?

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01 December 2015

Have you done your 2016 marketing plan?

Have you done your 2016 marketing plan?

Article excerpt

If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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A guide to post-sale marketing

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16 June 2015

A guide to post-sale marketing

A guide to post-sale marketing

Article excerpt

No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind.  After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
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