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Does your brand have a story?

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25 October 2014

Does your brand have a story?

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Developing a narrative for your real estate brand is a valuable tool for establishing genuine connections with buyers or investors. Here’s how to do it.  What is a ‘brand story’, anyway? A strong, fully-realised brand story helps you communicate clearly to your target market what you’re all about. It includes what you do, how you do it, why you do it, and how you have a positive impact on your customers. ...
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How to become THE local expert

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18 October 2014

How to become THE local expert

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Real estate is a local business, and building yourself into the go-to local expert is an unbeatable strategy for attracting new listings and enquiries. Even if you are part of a respected national brand or network, customers are drawn to agents display strong local knowledge. It’s about much more than the occasional Just Sold drop or random tweet. Securing expert status requires time and effort; you want to demonstrate that you have a ...
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What every agent needs to know about Christmas cards

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11 September 2014

What every agent needs to know about Christmas cards

Article excerpt

It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them.  Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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