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Brochures with bling: why standard designs no longer cut it

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06 November 2014

Brochures with bling: why standard designs no longer cut it

Article excerpt

This staple of every property marketing campaign is getting a long overdue rethink. From custom designs to creative embellishments, ordinary brochures are not enough – particularly in the high-end market. Creating a brochure for a new listing was once as simple as choosing a few nice photos, drawing up a floor plan, jotting down the crucial details and then throwing it all into a set template.  But the humble property brochure is ...
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Brochures … the easiest sell on the schedule

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14 December 2011

Brochures … the easiest sell on the schedule

Article excerpt

These past 6 months have witnessed a significant slow down in the Melbourne property market, both in terms of stock being offered and prices being achieved.  As a marketer, I’m always interested in how the industry responds to these challenges.  Will certain clients seize the day and increase their marketing in the face of the negatively?  Will others look to cut marketing costs at the exactly the wrong time?  The ...
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