Main menu
Main content

News

Building Market Share

Creating a powerhouse pre-listing kit

Article particulars

19 November 2013

Creating a powerhouse pre-listing kit

Article excerpt

A quality pre-listing kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Get it right and you’ve sold yourself and your services before you’ve even stepped foot in the living room. A strong pre-listing kit providing clear and detailed information can answer a lot of questions about the sales process and clear the air for the listing presentation. It’s your first ...
Read More
Tags: , , ,

Marketing strategies for real estate agents

Article particulars

05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
Read More
Tags: , , , , , ,

A tale of two businesses

Article particulars

30 November 2011

A tale of two businesses

Article excerpt

I’ve been working with two different real estate businesses over the past few months that offer a great case study on maintaining success in real estate.  In 2005, both had market share in excess of 35% in their core markets (they operate in two distinct areas and don’t compete with one another).  By 2011, one had 45% market share (Business A) and one had 15% market share (Business B).  In both cases key staff...
Read More
Tags: ,