If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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Tags: advertising, branding, building market share, Christmas, marketing
It might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
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Tags: advertising, building market share, Christmas, marketing
What every agent needs to know about Christmas cards
It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them. Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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Tags: branding, Christmas, the letterbox
