What to do now to prepare for 2015
12 November 2014
Article excerptIt might seem counterintuitive, but the end of the year is not the time to relax your marketing efforts. The coming weeks are exactly the moment to begin developing the strategy that will put your business in the best position to take advantage of the 2015 property market. The best marketing strategies are planned in advance, so here’s what you need to focus on between now and December 25. Finalise 2014 The year is...
What every agent needs to know about Christmas cards
11 September 2014
Article excerptIt may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them. Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...