Main menu
Main content

Blog

Crm

CRM: How much is too much?

Article particulars

11 June 2014

CRM: How much is too much?

Article excerpt

Short answer: anything that your database either ignores or is actively irritated by is too much. Generally, the cost of winning a new client is 2-3 times the cost of retaining an existing customers, so maximising the value of your CRM system is crucial. Reaching out is only worthwhile if your customers are receptive to what you have to say. Otherwise, the effort is wasted. You should be using your CRM system to connect...
Tags:

Trends for 2012

Article particulars

03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
Tags: , , , , , ,

Are you locked out of your company’s CRM?

Article particulars

03 February 2010

Are you locked out of your company’s CRM?

Article excerpt

I was reading an article that was quite critical of CRM systems and their effectiveness in a) actually managing relationships and b) being implemented.  My general experience in real estate is that CRM systems are incredibly difficult to roll-out and are often viewed as a threat by the sales team rather than a benefit. The argument we consistently hear being mumbled by agents is that they don’t want to put ...
Tags: ,