If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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Tags: direct mail, print marketing
Here’s a question for you: how does Google advertise Google? The answer seems obvious. Surely the tech giant uses the internet, the platform of which it’s the undisputed king? Well, of course – Google uses plenty of online advertising to promote its products and services. But Google doesn’t limit itself to a single medium, and one of its other channels might surprise you. Turns out Google is a serious devotee of direct mail. That’s...
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Tags: direct mail
I run a printing company, so it’s important that I get that out of the way before talking about print and snail mail. A lot of my real estate clients have jumped on the Internet bandwagon and have adopted an almost religious belief that anything on paper is bad and anything on the screen is good. Like any single channel strategy, this myopic view can do a lot of damage to your brand. The fact of...
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Tags: direct mail, the letterbox
