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Generating Demand

Selling the suburb (not just the house)

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02 April 2014

Selling the suburb (not just the house)

Article excerpt

When selling a property, it’s not just the bricks and mortar that’s going on the market. There’s also a long list of external factors bundled up with them.  That old real estate cliche is true – it’s all about location. Lifestyle factors, community, and access to amenities can be a significant factor in whether someone chooses to make an offer on a property (and if they do, how high that offer might be). ...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

Article excerpt

Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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