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Neo’s 2017 real estate marketing predictions

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05 December 2016

Neo’s 2017 real estate marketing predictions

Neo’s 2017 real estate marketing predictions

Article excerpt

At the end of each year we like to stick our necks out and make some educated guesses about what we think will happen in the world of real estate during the next 12 months. After doing reasonably well on our real estate marketing predictions for 2016, we’re feeling pretty confident. Here’s what we’re forecasting for 2017. REA vs Domain We see two camps forming here: REA/News Limited, and Domain/Fairfax. By bulking up technology...
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2016 marketing predictions: How did we do?

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29 November 2016

2016 marketing predictions: How did we do?

2016 marketing predictions: How did we do?

Article excerpt

What will happen in the world of real estate marketing in 2017? At the end of every year, we like to make a few educated guesses about the trends we expect to see in the year ahead. We’ll be presenting our predictions for 2017 next week, but in the meantime let’s take a look at what we said would happen in 2016. Here goes nothing… Portal Price Wars We said: Both the major portals...
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A new approach to old-school marketing

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27 June 2016

A new approach to old-school marketing

A new approach to old-school marketing

Article excerpt

Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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