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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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Trends for 2012

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03 January 2012

Trends for 2012

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    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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