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The new rules of real estate newsletters

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08 September 2015

The new rules of real estate newsletters

The new rules of real estate newsletters

Article excerpt

Newsletters are experiencing a surge in popularity at the moment. Maybe it’s about drumming up spring listings; maybe it’s that so many agencies have strong results to promote. Either way, it feels like a topic worth revisiting. Newsletters are sensational branding tools, but our real estate clients often underestimate the time and effort involved not only in putting them together, but in getting them out to the database on a regular basis. ...
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Struggling to deliver regular newsletters? Read this:

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20 November 2014

Struggling to deliver regular newsletters? Read this:

Article excerpt

Newsletters are a great brand building exercise, and an opportunity to share useful, engaging content with your database. Almost all of our clients have tried doing a newsletter at some point, and that first edition is always a great success. In fact, we’ve written about what makes a good newsletter before. The thing is, creating one quality newsletter is just the first step. Delivering a new newsletter month after month or quarter after ...
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How to create an effective newsletter

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30 October 2013

How to create an effective newsletter

Article excerpt

A polished, professional company newsletter is a great way to keep your clients up-to-date with what’s happening with your business. Newsletters can come in a variety of formats and, as a longer-form marketing piece, give you the space to create something unique that can really resonate with your customer base. Of course, a good newsletter takes work, but the results are worth the effort. If you’re considering putting together a ...
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