Newspaper advertising can be one of those factors in a marketing plan that can often be brought into question. Is it worth it and can the growth in your brand reach justify the sizeable investment? Is your brand well known enough to extract the attention of a reader on their commute to work? Are newspapers simply on their way out? Stating the obvious, advertising revenue is critical for the survival of companies like News...
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Tags: advertising, newspapers
In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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Tags: newspapers, online, print marketing
Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs. Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies. The portals have a natural advantage in this space and...
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Tags: crm, marketing trends, mobile, newspapers, social media, the cloud, the letterbox
