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Is newspaper advertising still worth it?

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26 March 2014

Is newspaper advertising still worth it?

Article excerpt

In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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Trends for 2012

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03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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Advertising and Pricing – Getting higher prices

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25 February 2010

Advertising and Pricing – Getting higher prices

Article excerpt

I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore.  I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations.  I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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