Trends for 2012
03 January 2012
Article excerptAmongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs. Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies. The portals have a natural advantage in this space and...
Advertising and Pricing – Getting higher prices
25 February 2010
Article excerptI heard an interesting spin on selling vendor paid advertising last week that I wanted to explore. I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations. I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...