I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore. I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations. I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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Tags: newspapers, print marketing, vendor paid advertising
I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising. Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules. If an agent threw down a $10,000 advertising schedule without doing me the ...
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Tags: advertising, newspapers, sales training
