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Social media for real estate: the basics

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10 April 2014

Social media for real estate: the basics

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Setting up a Twitter account or a Facebook page is one thing; managing them is another. Whatever the reason, social media hasn’t been enthusiastically embraced by local real estate agents.  Hunt down the various social media accounts of many agencies and you’ll see Twitter accounts that have been silent since 2012, lonely Facebook statuses without a single like, Pinterest boards boasting only three pins, and LinkedIn company ...
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Is newspaper advertising still worth it?

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26 March 2014

Is newspaper advertising still worth it?

Article excerpt

In days gone by, the classifieds – which included a hefty real estate section – were what kept newspapers afloat. But those days are over, and with the major property portals being the spot that most consumers turn to first when searching for a home, it’s worth asking the question: is property advertising in newspapers dead? Some would say an emphatic yes. Melbourne agency PhillipWebb dumped newspaper advertising very ...
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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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