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Pre-lising Kits

Creating a powerhouse pre-listing kit

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19 November 2013

Creating a powerhouse pre-listing kit

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A quality pre-listing kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Get it right and you’ve sold yourself and your services before you’ve even stepped foot in the living room. A strong pre-listing kit providing clear and detailed information can answer a lot of questions about the sales process and clear the air for the listing presentation. It’s your first ...
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Pre-Listing Kits … Listing Kits … Submissions – What goes where?

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10 February 2012

Pre-Listing Kits … Listing Kits … Submissions – What goes where?

Article excerpt

    I got into a heated debate with one of my colleagues yesterday about what belongs in a pre-listing kit and what belongs in a listing kit (we didn’t even try to tackle formal submissions to vendors like State Trustees!).  We ended up agreeing on a few principals to guide agents. Pre-Lists Pre-Lists are about setting the stage for the listing presentation.  They should be delivered 24 hours before the first ...
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Pre-Listing Kits: The great debate

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14 November 2011

Pre-Listing Kits: The great debate

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I’ve been working a number of pre-listing projects recently and I’ve been amazed with the different approaches that various people take with pre-listing kits. I’ve created kits that are 6 pages long and others that are over 50 pages long.  Why the difference?  It’s predominantly driven by the individuals involved and their personal preferences. As with all things in this industry, there is rarely any ...
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