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Why luxury brands embrace print

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25 October 2016

Why luxury brands embrace print

Why luxury brands embrace print

Article excerpt

Print is playing an increasingly important role for many brands – especially luxury brands. For any company that deals in high-end products (including luxury real estate) print has become an essential component of the marketing mix. Magazines trigger luxury purchases The New Language of Luxury report by Hearst Magazines UK investigates the behaviour of 25-65-year-olds who purchased a luxury item in the last 12 months. One of the more ...
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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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A new approach to old-school marketing

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27 June 2016

A new approach to old-school marketing

A new approach to old-school marketing

Article excerpt

Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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