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What we learned at Drupa, the world’s biggest printing event

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14 June 2016

What we learned at Drupa, the world’s biggest printing event

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If you’re not a proud print nerd (like us), the word ‘Drupa’ probably means nothing to you. But if you’re the kind of person who gets all excited about paper, printing and the machinery that makes it happen (yep, us again), then the word probably fills you with joy. So, Drupa. What is it? Only the biggest printing equipment exhibition on the planet. It’s held every four years in Dusseldorf, Germany. The word ‘Drupa’...
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Rethinking print’s role in the property marketing mix

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19 April 2016

Rethinking print’s role in the property marketing mix

Rethinking print’s role in the property marketing mix

Article excerpt

Print is dead, don’t you know? People have been telling us – stridently and repeatedly – for years that the entire industry is done for and the all-powerful Internet is the way of the future. All we can say is, it’s looking awfully lively for a dead medium. There’s no denying that the internet has changed the way real estate agents communicate with their buyers and vendors. Email newsletters, social media and SEO-optimised ...
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Sending a message: page vs. screen

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19 January 2016

Sending a message: page vs. screen

Sending a message: page vs. screen

Article excerpt

Did you know that how a message is delivered – via paper or screen – influences how someone understands and interprets it? It’s worth considering when developing a new marketing campaign. Those who understand the strengths of each medium are in a stronger position to use each as effectively as possible. The evolution of print It wasn’t too long ago that some agents were quick to ditch print marketing and go completely ...
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