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Brochures … the easiest sell on the schedule

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14 December 2011

Brochures … the easiest sell on the schedule

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These past 6 months have witnessed a significant slow down in the Melbourne property market, both in terms of stock being offered and prices being achieved.  As a marketer, I’m always interested in how the industry responds to these challenges.  Will certain clients seize the day and increase their marketing in the face of the negatively?  Will others look to cut marketing costs at the exactly the wrong time?  The ...
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Advertising and Pricing – Getting higher prices

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25 February 2010

Advertising and Pricing – Getting higher prices

Article excerpt

I heard an interesting spin on selling vendor paid advertising last week that I wanted to explore.  I had an agent explain to me that he believes that vendors need to buy large ads in newspapers because they help manage buyers pricing expectations.  I found this to be a curious statement, the normal logic behind larger ads is that they will better show the unique selling points of a property through larger and more...
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