Main menu
Main content

Blog

Property Listings

Selling the suburb (not just the house)

Article particulars

02 April 2014

Selling the suburb (not just the house)

Article excerpt

When selling a property, it’s not just the bricks and mortar that’s going on the market. There’s also a long list of external factors bundled up with them.  That old real estate cliche is true – it’s all about location. Lifestyle factors, community, and access to amenities can be a significant factor in whether someone chooses to make an offer on a property (and if they do, how high that offer might be). ...
Tags: , , ,

Lights, Camera, Action: Why You Should Make Your Listings Interactive

Article particulars

18 February 2014

Lights, Camera, Action: Why You Should Make Your Listings Interactive

Article excerpt

A listing with standout photography and a compelling description is one that attracts maximum attention, prompting more people to take action by viewing the property. But if you want to take your listings to another level, make them interactive. Last year we predicted that video would be big for real estate marketers in 2014. It’s time to jump on the bandwagon.  Adding video, virtual tours and Google Street View to a listing leaves a...
Tags: , ,

How to write killer property listings

Article particulars

11 February 2014

How to write killer property listings

Article excerpt

Location, location, location! Yawn.  Any online property listing that contains that phrase is one potential buyers are going to scroll straight past. Last week, we covered the importance of using quality property photos with your listings. Images are vital (the more there are, the more likely people are keep looking), but they’re just one ingredient. Also crucial is the description that accompanies them, and too few agents have ...
Tags: ,