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Property management marketing that works

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06 July 2016

Property management marketing that works

Property management marketing that works

Article excerpt

Lately, we’ve seen a fresh push from many of our clients to overhaul their rentals marketing material and bring it all in line with the quality of their sales collateral. Whether your business is maintaining a giant rent roll of 5,000 properties or working overtime to grow a list of 10, having a polished suite of marketing materials to support your rentals team makes a serious difference. Everyone knows that the rentals side of...
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Luring landlords: test these five tactics

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25 September 2014

Luring landlords: test these five tactics

Article excerpt

Too often, property management marketing material is shoddy; at many agencies, it lives in the shadow of the higher profile sales department. You know the drill – rental listings that make do with low quality smartphone images and loose sheets of photocopied information.  But your property management business is every bit as important as sales, sometimes even more so – when sales are flagging, property management can be what ...
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How do you sell property management?

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04 March 2014

How do you sell property management?

Article excerpt

When it comes to marketing the sales side of a real estate agency, it’s no holds barred. But what about your property management department? Is that getting the attention it deserves? Sales might be the star of the real estate show, but property management is a crucial element of the business. When sales are down, it can be what keeps an agency afloat. It’s worth dedicating some attention to. We recently met with the...
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