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How community involvement boosts your brand

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23 November 2016

How community involvement boosts your brand

How community involvement boosts your brand

Article excerpt

Community involvement is a fantastic way for any real estate business to establish itself as part of the fabric of the local area. If you’re not sure where to start, here’s some advice. When it comes to ‘community involvement’, there are two broad categories; donating money and hands-on volunteering. The first option, which might come in the form of donating the profits from a sale or sponsoring a local sports team, is fantastic. However,...
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The dangerous world of online reviews

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11 May 2015

The dangerous world of online reviews

The dangerous world of online reviews

Article excerpt

It’s no secret that real estate agents are among least trusted professionals around. And while many agents would rightly point out that this perception is largely the fault of an unscrupulous minority, it doesn’t change the fact that many vendors view real estate agents with skepticism. The internet makes complaining about poor service easier than ever for frustrated customers. Sites like Rate My Agent and even your Google business page ...
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Does your brand have a story?

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25 October 2014

Does your brand have a story?

Article excerpt

Developing a narrative for your real estate brand is a valuable tool for establishing genuine connections with buyers or investors. Here’s how to do it.  What is a ‘brand story’, anyway? A strong, fully-realised brand story helps you communicate clearly to your target market what you’re all about. It includes what you do, how you do it, why you do it, and how you have a positive impact on your customers. ...
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