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Building a Advertising Sales Strategy

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22 January 2010

Building a Advertising Sales Strategy

Article excerpt

I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising.  Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules.  If an agent threw down a $10,000 advertising schedule without doing me the ...
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Training Sales People to Sell Marketing

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17 January 2010

Training Sales People to Sell Marketing

Article excerpt

At the heart of any real estate growth strategy, you need a solid training program.  A lot of agents don’t include training as a part of their marketing strategy and I’m sure people are asking why I’m talking about training on a real estate marketing blog.  If we define marketing as the way you connect with and develop your customer base, it becomes pretty clear that in the people-oriented work of real estate, ...
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