I mentioned in my last post that I think that real estate professionals need to develop a strategic approach to selling property advertising. Most agents spend too much time focusing on getting the listing, without spending the required time to get a decent advertising campaign. I don’t blame most vendors for rejecting most advertising schedules. If an agent threw down a $10,000 advertising schedule without doing me the ...
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Tags: advertising, newspapers, sales training
At the heart of any real estate growth strategy, you need a solid training program. A lot of agents don’t include training as a part of their marketing strategy and I’m sure people are asking why I’m talking about training on a real estate marketing blog. If we define marketing as the way you connect with and develop your customer base, it becomes pretty clear that in the people-oriented work of real estate, ...
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Tags: marketing, sales training