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Master the basics of SEO

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20 March 2014

Master the basics of SEO

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The ever changing rules of SEO seem like a minefield for the uninitiated. Meta data tags, latent semantic indexing, canonicalisation; not only do you need to understand what these terms mean, you apparently need to be ready for Google to rewrite the rules that govern them at any moment.  It’s a challenge to wrap your head around what SEO is, and how to use it effectively. But it’s a fact of life for any...
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How to defend your online reputation

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13 March 2014

How to defend your online reputation

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A simple Google search can be the make-or-break factor in a potential customer’s decision to do business with you. It’s important to actively monitor your business’s reputation; even if your agency doesn’t use the internet much, your clients and competitors do. It’s where they’ll head first when they want to find out more about you.  If you aren’t actively building and maintaining a strong ...
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A quick guide to Google Hummingbird

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14 January 2014

A quick guide to Google Hummingbird

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Search Engine Optimisation can seem like an overly-complex, ever-changing field. Google’s latest algorithm update, Hummingbird, was officially announced in September 2013 – although Google had quietly rolled it out a month before that. Hummingbird is a major change to Google’s search algorithm. But for those already making the effort to practice good SEO, and those already creating great content, there’s nothing to ...
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