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The Letterbox

What every agent needs to know about Christmas cards

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11 September 2014

What every agent needs to know about Christmas cards

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It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them.  Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

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Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Nine tips for a letterbox campaign that can’t be ignored

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15 October 2013

Nine tips for a letterbox campaign that can’t be ignored

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With apps, social media and other digital platforms clamouring for our attention, it’s easy to overlook the humble letterbox drop. Too many businesses neglect it in favour of ‘flashier’ marketing tools, but we think that’s a mistake. Here are a few ways that you can make the good, old-fashioned letterbox drop work for your real estate marketing campaign. 1. Everyone loves a letter People love getting actual mail. ...
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