Just Sold, Just Listed & Auction Invitations: A tactical approach
03 December 2013
Article excerptAuction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign. They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
Nine tips for a letterbox campaign that can’t be ignored
15 October 2013
Article excerptWith apps, social media and other digital platforms clamouring for our attention, it’s easy to overlook the humble letterbox drop. Too many businesses neglect it in favour of ‘flashier’ marketing tools, but we think that’s a mistake. Here are a few ways that you can make the good, old-fashioned letterbox drop work for your real estate marketing campaign. 1. Everyone loves a letter People love getting actual mail. ...