Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs. Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies. The portals have a natural advantage in this space and...
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Tags: crm, marketing trends, mobile, newspapers, social media, the cloud, the letterbox
I run a printing company, so it’s important that I get that out of the way before talking about print and snail mail. A lot of my real estate clients have jumped on the Internet bandwagon and have adopted an almost religious belief that anything on paper is bad and anything on the screen is good. Like any single channel strategy, this myopic view can do a lot of damage to your brand. The fact of...
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Tags: direct mail, the letterbox
