Main menu
Main content

Blog

Vendor Paid Advertising

The importance of VPA in a booming market

Article particulars

14 July 2015

The importance of VPA in a booming market

The importance of VPA in a booming market

Article excerpt

A market like the current one, with properties generally selling fast for impressive prices, is great news for agents. It’s also a prime time for salespeople to slip into bad marketing habits that will make their jobs harder in the long term. In a booming market, it’s not always necessary for an agent to do much in the way of marketing to secure a reasonable result. If anything, the fact that it is often...
Tags:

The art of selling VPA

Article particulars

26 February 2015

The art of selling VPA

The art of selling VPA

Article excerpt

We all know the arguments in favour of Vendor Paid Advertising; agents who pay for advertising themselves are more motivated to take the first offer rather than do the extra work needed to secure a higher one; homes that sell for significantly over reserve generally benefit from a well-funded marketing push; properties that fail to sell are often those that have been poorly marketed. VPA is crucial to securing a great result, and a...
Tags:

The logic of large advertising schedules

Article particulars

23 November 2011

The logic of large advertising schedules

Article excerpt

I always find it frustrating when I sit down with a real estate director and they complain about their salespeople’s inability to sell advertising.  I always ask the question “what sort of scripts and dialogue training are you running for marketing?” which is inevitably greeted with a blank look.   You’d be surprised how many top agencies are comfortable asking for $20,000 advertising budgets without giving ...
Tags: