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This week we’re tackling a really juicy topic: data entry. That’s right, this one’s NSFW.

If you’ve ever wondered how the big inner city agencies do such efficient data entry on up to 50 new listings every week, you’re about to learn their big, dirty secret.

For the last two decades we’ve watched our clients search, fruitlessly, for the mythical single software package that would allow them integrate their prospecting, client management, vendor paid advertising and post-sale CRM. That magical system is sadly still a figment of their collective imaginations, but a few have managed to create something fairly close to it with great success.

The secret? Web services. The simple interfaces allow different systems to speak to and keep each other updated. Essentially, offices who’ve embraced such a system can enter information on a client and listing once, and then allow this information to flow through to all the other systems they use. When data is updated on one platform, the changes automatically sync everywhere, from CampaignTrack to realestate.com.au.

Essentially, while the majority of your client data might live in your CRM, you can give that CRM system permission to speak to CampaignTrack, then allow CampaignTrack to speak to ListOnce, and so on. By doing this, your business develops the ability to enter information into the CRM just once and then have it flow through to every software package that requires it. For example, the images you order in CampaignTrack can be automatically resized and sent through to the web portals. The end result of this seamless integration? Single data entry for your team, and far fewer errors.

See? We told you it was juicy.

How does your business handle data entry for your clients and listings?