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How much thought have you given to your stationery recently? Everyday items like letterheads, business cards and envelopes are used so regularly that we sometimes don’t stop to think about what impression they make on the people who receive them. But these seemingly basic items can be powerful branding tools, and too many real estate agents overlook the unique possibilities they offer.

Your stationery should reflect the quality of your brand. Dated designs and black-and-white letters run off the office printer demonstrate a lack of savvy and professionalism. Vendors looking for an agent to handle the sale of their home want experience and professionalism, and your stationery can go a long way toward creating the right impression. Clients, whether they know it or not, will instinctively equate the quality of your service with the quality of your communications. 

A cohesive set of visually striking letterheads, followers, envelopes, with compliments slips, business cards, presentation folders, and invoices can act as the building blocks of your marketing collateral. Great stationery is a marketing opportunity in and of itself. Your everyday communications can play a real role when it comes to building your brand. 

If you’re keen to up your real estate stationery game, here’s some advice to keep in mind:  

Paper

The best stationery is tactile, and the type of paper you choose makes a major difference to the impression it creates. Certain types of paper are noticeably higher quality than standard office laser paper; thicker stocks convey a feeling of prestige, while textured paper can be extremely luxurious. Cheap paper is unmistakably cheap. 

Branding

Your stationery helps create a solid brand identity. Letterheads, envelopes, business cards – these items are used every single day, far more often than many other marketing pieces. It’s vital that the colours and designs are polished, professional, and consistent with the rest of your marketing material.

Colour

Your brand colours should drive your stationery design. The logo is crucial, and a slogan should be included too, if it fits. Again, consistency is key – every single piece of stationery should clearly belong to your brand. 

Information

Items like letterheads and invoices must clearly display all relevant contact information, like phone numbers, addresses, and websites. If a letterhead is personalised to a particular person, their mobile number and email address could also be included. But not everything needs to be squeezed on – for aesthetic reasons, a minimal look is often more professional and appealing. Include only what’s relevant. 

Space

White space should be embraced when it comes to stationery, not feared. There’s no need to cram on unnecessary information – simplicity is your friend. Stationery is merely the method of delivering content, not the content itself, so the design of your letterheads, envelopes, and presentation folders should complement, not distract from, whatever message you are trying to convey. The best stationery embraces minimalism – the cluttered look is unprofessional and amateurish. 

Embellishment

For really striking stationary, consider finishings like foiling, die-cutting, embossing or spot-UV. These effects are a surefire way to stand apart from the crowd and really grab the attention of those you are communicating with. 

How do you make the most of your stationery?