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Hunting for a unique and interesting way to get your message and brand in front of customers? Here’s a solution you might not have considered: magnets.

If it sounds gimmicky, read on. Marketing magnets are a fun and unique way to seize attention for your brand and promote your services. There are all kinds of options when printing promotional magnets; think magnetic business cards, an emergency numbers directory, or a calendar. Here are a few reasons why magnets are a smart marketing solution:

They’re useful

Unlike a drop card, e-blast or magazine, magnets have a purpose beyond simply being read. They’re functional; people need them to display important information, from bills and invitations to kid’s artwork and postcards. 

They’re reusable

Magnets have a long lifespan. The people you give yours to are likely to use them everyday, and years down the track your brand is still something they’ll glance at each and every time they open the fridge. 

They’re fun

Magnets let you get creative with colour and design; even if they’re not actually sticking something to a surface, a well-designed magnet is a decorative statement. They’re a way for your business to showcase an approachable and friendly side that might not be appropriate in your other marketing collateral.

They’re simple

And that’s why they work. The pace of modern life and the constant bombardment of marketing and advertising your customers are exposed to means that they’re adept at screening most of it out. A low-fi magnet is an innovative, unusual way to get attention.

They’re everywhere

Any kind of magnetic surface, whether at home or work, is likely to display its share of magnets, so they’re an easy way of getting in front of customers wherever they happen to be. They tend to pop up in places where people spend a lot of time, like the kitchen, so your message is potentially being seen multiple times a day. 

Does your business use marketing magnets?