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CRM: How much is too much?

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11 June 2014

CRM: How much is too much?

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Short answer: anything that your database either ignores or is actively irritated by is too much. Generally, the cost of winning a new client is 2-3 times the cost of retaining an existing customers, so maximising the value of your CRM system is crucial. Reaching out is only worthwhile if your customers are receptive to what you have to say. Otherwise, the effort is wasted. You should be using your CRM system to connect...
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OFIs that bowl buyers over

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13 May 2014

OFIs that bowl buyers over

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Winning buyers over at your Open-For-Inspection requires more than just a quick clean and a few glossy flyers (although neither of those things hurt). We know that the property should always look exceptional – clean, well-lit and uncluttered, with the services of professional home stylists and cleaners employed when necessary. But a successful OFI goes far beyond the basic presentation of the property. There are all kinds of clever ...
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How to time your marketing campaign for maximum effect

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02 May 2014

How to time your marketing campaign for maximum effect

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A big part of making sure that a marketing campaign cuts through is speaking to your customers at the right time. It doesn’t matter how clever the message is; it won’t get any traction if people don’t see it.  Too often, timing’s an afterthought, and that’s a mistake – sending out messages at random is useless. By putting some thought into when a particular campaign will work best and planning well in ...
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