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Print vs online (and how they can work together)

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23 October 2013

Print vs online (and how they can work together)

Article excerpt

It’s nearly 2014 and print is officially dead – isn’t it? Hardly. Print still has a significant role to play when it comes to marketing real estate, and the most successful property campaigns are those that combine print and internet strategies.  Numbers that speak for themselves: Attendance at Open For Inspections triples when a marketing campaign combines print and online.  Property campaigns that use a ...
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Interactive guys don’t get it

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13 November 2012

Interactive guys don’t get it

Article excerpt

I’m at the REIV Digital conference today and it’s been interesting to hear the interactive guys spruking their products.  Andrew Beecher, the head of marketing and products at Realestateview.com.au, just made the argument that vendor money should only be spent online and that print should be reserved for office marketing.  I find this attitude pretty simplistic and displays a real ignorance of how real estate brands ...
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War and Peace

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02 July 2012

War and Peace

Article excerpt

    Twelve of Victoria’s main real estate firms have joined with Fairfax through the successful MMP entity to establish a competitor to realestate.com.au.  The competitor was originally designed to force REA to reduce prices and prevent the regular 30-40% annual price increases.  The scope of their ambitions has increased to include the creation of an income producing asset as well as a saleable asset, forcing REA ...
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